Luxury Township Pre-Launch — Hyderabad
Confidential — Major Hyderabad Developer · Hyderabad, Telangana
₹28 Cr in pre-launch bookings within 2 weeks
Challenge
A leading Hyderabad developer needed to launch a 480-unit luxury township without a model flat. Buyers were hesitant to commit to pre-launch pricing without being able to experience the property.
Solution
CYMAX created a full VR walkthrough of 3 unit types, photorealistic exterior renders at multiple times of day, and an interactive floor plan explorer for the sales office.
Outcome
The developer achieved ₹28 crore in pre-launch bookings within two weeks of launch — entirely through the CYMAX VR experience — with zero model flat construction cost.
